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Author: Robin Langford

Adtech firms unite for “glocal” virtual advertising and media festival

May 14, 2021
Adtech firms unite for “glocal” virtual advertising and media festival
Adtech firms unite for “glocal” virtual advertising and media festival

After last year’s Summer Adtech and Winter Adtech Virtual Events, several players in the digital media and advertising industry have come together to launch the festival’s 3rd edition.

Ads advertising

Brian Blessed stars in British Society for Heart Failure ‘F-Word’ campaign

May 14, 2021
Brian Blessed stars in British Society for Heart Failure ‘F-Word’ campaign
Brian Blessed stars in British Society for Heart Failure ‘F-Word’ campaign

Actor Brian Blessed is talking part in a new campaign created by the British Society for Heart Failure (BSH), the professional association of heart failure specialists in the UK.

Content content

‘Mindset over age’: TikTok research uncovers new consumer groups for modern era

May 11, 2021
‘Mindset over age’: TikTok research uncovers new consumer groups for modern era
‘Mindset over age’: TikTok research uncovers new consumer groups for modern era

Consumer behaviours are defying demographic stereotypes, with actions and mindset proving more important role than age when it comes to predicting consumer behaviour, according to new research.

Ads

Food and grocery delivery app downloads ‘grew 33% globally during pandemic’

May 11, 2021

The global pandemic sparked a huge rise in food and delivery apps across the world with over half a billion new downloads since March 2020, according to new research.

E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Mobile

Clubhouse finally launches popular audio chat app on Android

May 11, 2021
Clubhouse finally launches popular audio chat app on Android
Clubhouse finally launches popular audio chat app on Android

Clubhouse is beginning to roll out its beta for Android – this has been the most requested feature from its community of users and is a significant marker in the next phase of the app’s growth.

Content content

‘Stark gap’ in diverse and inclusive language targeting on YouTube

May 11, 2021

72% of the campaigns run on its platform in the UK throughout 2020 and 2021 to date targeted English-only audiences, according to new research.

Content

The Trade Desk and Sky Media strike programmatic partnership

May 11, 2021
The Trade Desk and Sky Media strike programmatic partnership
The Trade Desk and Sky Media strike programmatic partnership

Global advertising technology company, The Trade Desk, has struck a new partnership with Sky Media, the advertising sales arm of Sky – Europe’s leading direct-to-consumer media and entertainment company.

Ads advertising

Popchips launches ‘positivity challenge’ podcast ads with Acast and Starcom

May 11, 2021
Popchips launches 'positivity challenge' podcast ads with Acast and Starcom
Popchips launches 'positivity challenge' podcast ads with Acast and Starcom

Starcom has struck a new partnership for snack brand, popchips, in partnership with global podcast company, Acast.

Content content

Online grocery growth slows as shoppers spend £8bn in-store at UK supermarkets

May 11, 2021
Online sales growth falls again in June as high street reopens
Online sales growth falls again in June as high street reopens

As the UK’s national lockdown eased in April, consumers grew more confident with shopping in-store, with online grocery growth slowing to 25%, down from 92% last month, according to new research.

E-commerce and E-retailing

Papa John’s and Google Cloud expand partnership to boost customer experience tools

May 10, 2021
Papa John’s and Google Cloud expand partnership to boost customer experience tools
Papa John’s and Google Cloud expand partnership to boost customer experience tools

Pizza firm Papa John has struck a multi-year commitment with Google Cloud to add a raft of new online and data features, including providing customers with extra loyalty and delivery tracking options.

Ads, E-commerce
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