Virals of the year: Chipotle Guac Dance gets 500m views on TikTok
Chipotle smashed TikTok viewing records this year with a dance challenge to mark National Guacamole day.
Author: Robin Langford
“Alexa what’s the weather like”? Brits missing out on voice features
There may be a predicted 12.6 million smart speaker users in the UK* and more than 100,000 Alexa skills launched since the Amazon Echo entered our homes five years ago, but Brits are seriously lacking in imagination when it comes to the tasks it requests of Alexa (and friends), according to new research by voice … [Read more…]
Integral Ad Science buys contextual ad firm ADmantX
Digital ad verification firm Integral Ad Science (IAS) has bought ADmantX. The transaction brings together the leading provider of contextual intelligence solutions with IAS’s powerful suite of ad verification products, enabling publishers and advertisers to match ads with relevant online content at the page level.
Uber stripped of London license over safety fears
Uber has lost its London operating licence by the regulator in a major blow to the ride-hailing app, but will still operate in the city as part of its appeal process.
YouTube creates new ‘edgy’ adult content ad category for brands
YouTube is letting advertisers interested in “edgier content” to run ads next to such videos on its platform, as it looks to address brand safety fears.
Episerver acquires personalisation company Idio
Episerver has signed a definitive agreement to acquire Idio, a content personalisation and analytics platform powering the digital buying experience of some of the world’s largest enterprise organisations.
Have Brits reached a subscription limit? Two thirds won’t pay more than £20 a month for TV streaming services
The majority of UK consumers (60%) won’t pay more than £20 per month for TV streaming services, with £10 the maximum monthly amount for a quarter (26%). That’s according to new research by The Trade Desk, which reveals just how judicious consumers are with their streaming spend, despite the growing number of subscription-based TV streaming services in the UK.
Keymantics sees 600% lift in performance using Beeswax Bidder-as-a-Service
Advertising technology firm Keymantics has seen a 600% improvement in performance for clients after adopting Beeswax.
Klarna launches dog-themed Pup Up in London
Klarna is officially launching its first ever UK dog-themed pup-up store in London – featuring a pup-up salon, a Kanine Kafe, a manipaws grooming station, personalised puppy products and a pawtrait station where people can get this year’s Christmas card picture drawn.
Top tips: 3 Hacks for a Transformed Business
A transformational model is a requirement in today’s digital economy. Mike Shaw, International VP at dataxu offers three key tips to get more out of digital transformation at your company.