A new data-led report predicts image, video and music styles set to dominate marketing campaigns, advertising creative and video projects throughout the year, with an interest in 20’s retro gold patterns, ‘occulture’ and big floral visuals set to dominate.
Bakery chain Greggs will work with Just Eat after testing the food delivery firm alongside rivals Deliveroo and Uber Eats in several cities last year.
Geopolitical turbulence is propelling us towards an “unsettled” unilateral world of great power rivalries at a time when business and government leaders must focus urgently on working together to tackle shared risks, according to new research
True customer data-based identification, across devices and email accounts, is now essential- and device-specific cookies simply aren’t good enough. Rob Massa, General Manager for BounceX EMEA,
explains why retailers want to give their New Year’s marketing push laser-like focus, effective identification is the one challenge they need to crack.
Google plans to stop all third-party cookies on its Chrome browser by 2022, in a move that will have massive repercussions across the ad industry, which depends on them to track users.
The decade ahead is one anticipated to be swept with technological disruption, as we are digitising every aspect of our day-to-day lives. The way we pay for things makes no exception. GlobalData, a leading data and analytics company has forecast which countries will most likely be the leaders in moving towards a truly cashless society.
Asia-Pacific (APAC) will be the leading region in terms of 5G technology adoption with 1.14 billion subscribers, accounting for 65% of global 5G subscriptions by 2024, according to new research.
The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.
Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.