Auto Trader has worked alongside a futurologist to reveal its predictions for what the 2050 car will look like, predicting the technological developments and social functions of cars in the future.
Tying TV to business outcomes is a high priority across Europe, with advertisers tracking an average of 5 KPIs, according to a new pan-European study.
2019 might not have been the stellar sales year that online retailers were hoping for but positive growth in the last quarter has potentially paved the way for 2020 to “be a lot more positive for online sales growth than it has looked for a long time”. Conor McGrath, Head of UK Clients at post-purchase communications expert parcelLab, looks at the year ahead.
As the coronavirus continues to send tremors through the business and travel sectors globally, new data has shown a major drop in downloads, bookings and revenue on travel apps following the outbreak.
Google is reportedly planning to to move accounts of its British users to a US jurisdiction, opening up the sensitive information of tens of millions of Brits to UK authorities.
Over two-fifths (41%) of UK workers admit to using WhatsApp for work purposes despite it being against WhatsApp’s legal terms of service to use it in ways that involve any non-personal use.
This week, Salesforce hosted its ‘Now You See Me’ event, exploring the representation of LGBTQ+ people in mainstream media, highlighting that there is a greater responsibility on the media to educate society
TikTok is introducing new safety features letting parents link their account to their child’s and control the content they see.
Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.
Is there too much focus on quantity of leads at the expense of quality? John Webb, managing director at Nowse, argues that it’s time for brands to re-focus on the overall customer journey.