Streaming king: Netflix sees 16m new sign-ups amid lockdown
Netflix has seen subscriber numbers surge this year, as lockdowns around the world led to almost 16 million people creating accounts to the online video streaming service.
Author: Robin Langford
Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Facebook gets a seventh reaction emoji: New ‘Care’ icon shows support during pandemic
Facebook is rolling out a new ‘care emoji’ as part of a number of new initiatives to help its users communicate during the COVID-19 crisis.
Over half of locked-down Brits ‘want to spend less time on social media’
Over half of locked down Brits want to spend less time on Facebook and Instagram – as they admit to ‘wasting’ hours scrolling through dull content, according to new research.
Top tips brands should consider when it comes to visual marketing
In this ‘new normal’ of a global pandemic, it has never been more important for brands to communicate with a sincere, authentic visual language which is relevant to their target audience Dr Rebecca Swift, Head of Creative Insights at Getty Images, offers top tips brands should consider when it comes to visual marketing, based on … [Read more…]
Amazon to rescue Deliveroo? Food delivery firm risks collapse without investment
Amazon’s investment in Deliveroo has been given a provisional green light by the UK’s competition watchdog, amid fears the app delivery firm could collapse.The Competition and Markets Authority (CMA) has concluded that the ongoing Coronavirus pandemic was ‘having a significant negative impact’ on the delivery company’s business.
Amazon vs. Walmart: Lessons Learned from Retail’s Biggest Players
Walmart has been struggling with slow online sales as their former brick-and-mortar customers switch over to Amazon in the switch to online. Olivier Schott, CMO and founder of Scalefast (global eCommerce solution) looks at how brands of all sizes make sure that they’re ready to fight the platform and take back their own customers that … [Read more…]
Campaign of the week: Nike’s ‘Living Room Cup’ pits social media users against Cristiano Ronaldo in workout challenge
With lockdown policies in effect amid Covid-19, Nike has launched “Living Room Cup,” a digital workout series that offers those at home a new space to compete against Nike pro athletes through weekly fitness challenges.
Commercial radio listening enjoys huge ‘working from home’ boost
Over one third (38%) of commercial radio listeners are tuning in for an extra hour and 45 minutes each day since lockdown amid the COVID-19 pandemic, as they adjust to spending more time at home, according to new research.
Grocery shopper behaviour in the age of Covid-19: Range starts to overtake price as key priority
Shopper decisions are influenced by completely new factors during the Coronavirus pandemic, with everyday treats and luxuries replacing cinema trips and dining out, according to new research.