Facebook rewards users with ‘in-app currency’ for engaging with advertisers
Facebook developers can now reward consumers who complete advertisers’ offers with app-specific virtual currency as an alternative to Facebook Credits.
Facebook developers can now reward consumers who complete advertisers’ offers with app-specific virtual currency as an alternative to Facebook Credits.
BSKYB has bought a 10% stake in social TV network Zeebox in a move that grants the broadcaster exclusive rights to use the two-month-old start-up’s technology in its own apps.
Microsoft is offering a browser version of mobile hit game Cut The Rope, with a set of special levels accessible only to people who use IE9 and pin the game to their Windows 7 taskbar.
German telecom operator Deutsche Telekom and the daily deals company Groupon have struck a deal to offer its European mobile customers coupons.
London and New York based StrikeAd has struck a deal with Tokyo-based advertising business mediba to offer its clients StrikeAd Fusion, a mobile-specific mobile-specific demand side platform (DSP).
US-based firm Netflix has launched in the UK and Ireland, offering a new rival to Amazon-owned Lovefilm in the online video streaming arena.
Nielsen has reviewed the top online video destinations visited during 2011, with Youtube getting more than three times more visits than its nearest rival Vevo.
Sam Kayum, Managing Director UK at smartclip, explains the top predictions for the rise of Connected TV in 2012.
Amazon-owned LoveFilm has signed new streaming deals with ITV and the BBC, as the online video service looks to boosting its UK television archive ahead of Netflix’s launch in the UK.
The winter months have seen a major rise in NHS patients going online to get health information with many people preferring the web than telephone services as a way to get medical advice, the Department of Health has announced.