Facebook rewards users with ‘in-app currency’ for engaging with advertisers

Facebook developers can now reward consumers who complete advertisers’ offers with app-specific virtual currency as an alternative to Facebook Credits.


Consumers can perform actions such as registering for a Flixster account or getting approved for a Discover credit card in exchange for in-app currency.
One example might be an offer in 6waves Lolapps’ Ravenskye City, where a user can earn 4 Skye Credits (the game’s native premium currency), just by signing up for a free account with Flixster (a movie discovery / rating network).
Previously, consumers could only receive Facebook Credits for completing such offers.
Developers can run multiple offers simultaneously in a list format or isolate one offer.
Announcing the launch in an official blog post, Facebook software engineer Abhishek Doshi said that developers will be able to choose whether to provide Facebook Credits or in-app currency in exchange for offers.
The post continues: “Facebook gives users the ability to earn virtual currency by completing advertiser offers. For app developers, these offers can be a valuable additional source of revenue by helping them monetize users that may not otherwise pay for virtual currency.
Today we’re launching in-app currency offers, which lets developers award users with their own in-app currency (e.g., Fred Currency in Fred’s game) upon completing an offer.
The new app product works alongside two previous virtual currency models on Facebook, Offerwall and Dealspot.
Back in May 2011, Facebook began rewarding consumers with Facebook Credits in exchange for watching advertising videos that ran within Facebook games.
Read the full blog post here