Wiggle revamps retail site image system to boost sales
Online sports retailer Wiggle is rolling out ‘360 spin’ imaging across its entire product range after seeing a significant uplift in sales of items featuring the photography.
Author: Kevin
New Asia Pacific boss as Kenshoo
Digital marketing software provider Kenshoo has hired Philip G Chiu as Kenshoo’s Asia Pacific (APAC) Managing Director.
Guardian sells PaidContent publisher to GigaOM
The Guardian has sold ContentNext Media, publisher of paidContent to GigaOM, for an undisclosed sum.
Top tips: The Search for Incremental Sales – VoucherCode Sites
Online shoppers can be a fickle bunch, with so many alternative retailers only a click away, so generating customer loyalty is a key challenge for advertisers. In the first of two articles looking at incremental sales, Owen Hewitson, Client Strategist at Affiliate Window & buy.at, focuses on the relationship between VoucherCode Sites and advertisers.
Q &A: Waitrose gets serious about personalised shopping ads
Waitrose has selected Performance display ad firm Criteo to implement a new personalised ad targeting scheme to boost online grocery sales. In this article, the supermarket giant explains its decisions to use personalised retargeting to upsell to online shoppers, and how it avoided potential privacy pitfalls.
Q &A: Waitrose gets serious about personalised shopping ads
Waitrose has selected Performance display ad firm Criteo to implement a new personalised ad targeting scheme to boost online grocery sales. In this article, the supermarket giant explains its decisions to use personalised retargeting to upsell to online shoppers, and how it avoided potential privacy pitfalls.
Google Chrome ditches standard security checks to speed up browsing
Future versions of Google’s Chrome browser will no longer use online revocation checks to verify whether the HTTPS site the user wants to visit possesses a valid certificate.
Rise of ‘F-commerce’: Reckitt Benckiser sells new Cillit Bang product solely via Facebook
Consumer goods giant Reckitt Benckiser has embarked on a new Facebook campaign, using the social network as the exclusive platform to sell its latest Cillit Bang cleaning product.
Google pays users to track their browsing habits
Google is inviting users to take part in a new scheme that will allow the web giant to track their behaviour online, rewarding them with Amazon gift cards for their troubles.
ITV’s Emmerdale gets social: Characters come to life with own blogs
ITV has hired agency Somethin’ Else to take its popular soap opera Emmerdale into the “social and digital arena”.