1. Many retailers, including 24Studio have been using retargeting technology for a number of years now. This isn’t new; it’s just waitrose playing catch up with the rest of the online commerce industry. Hats off to them for being the first grocery retailer though.

  2. It will be interesting to see how these systems fare following the introduction of the EU-cookie directives following May, though I expect it will probably be closer to Q3 / Q4 before they are fully implemented (no-one will be in a rush to put restrictions up).

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