This week saw Facebook unveil its ‘Lookalike Audiences’ tool, offering advertisers with similar user targets to the ones they already have. Steve Pole, CTO at Alchemy Social discusses some of the challenges to the new tool.
Facebook has launched ‘Lookalike Audiences’, a new tool that lets advertisers reach users similar to those already in their targeting lists.
Yahoo is reportedly in talks to acquire a controlling stake in popular video sharing platform Dailymotion, in a move that would put it in closer competition with YouTube.
Social analytics firm Klout’s is launching a new platform for businesses, looking to tap into the lucrative ‘big data’ market as brands seek a better understanding of their audiences online.
Microsoft’s upcoming Xbox 720 is rumoured to be always online, meaning players will not be able to play games from a disc, but will instead force you to install each game first.
While consumers love nothing better than a bargain (61%), almost half of global shoppers (49%) surveyed consider the reliability of the retailer to be paramount when making purchase decisions online, according to new research highlighting the importance of trust.
Sophisticated consumers are more accepting than ever of mobile as a shopping channel, with 59% of smartphone owners shopping during 2012, according to new research.
RadiumOne has expaned its partnership with TagMan allowing consumer paths-to-conversion to be tracked across social media, enabling brands to attribute ROI to social.
Google has added a new filter to its image search that lets users quickly look for animated GIFs.
With wearable technology on the rise, Samsung has confirmed a Galaxy Smart Watch product is ‘definitely’ on its way, according to news report.