Editor, Author at Netimperative

Search trends: Most popular car brands in the world

October 12, 2018

The influence and popularity of the world’s most well-known car brands is often measured by sales figures, but does that really tell the full story? New research looks at Google stats to find the most searched for and talked about car brands in every single country around the world this year.

What is Big Data? [VIDEO]

October 12, 2018

The term ‘Big Data’ refers to more than simply the size of data, but more to do with the size of the complexity to join different sources of data points together to make decisions. This video from Whishworks offers a guide to the increasingly important concept of Big Data.

IoT projects ‘expected to deliver payback within 3 years’

October 12, 2018

IoT has reached the stage of early mainstream adoption, with over half of business and IT leaders expecting RoI from IoT projects within three years.

Npower among first to use Apple Business Chat in UK

October 12, 2018

Energy provider Npower is working with IMImobile to offer the new Apple Business Chat service to customers, allowing them to speak with call centre agents directly through the Messages app on their Apple device.

CRM trends: Customers increasingly contacting brands as demand for chatbots grows

October 12, 2018

The average UK consumer now contacts organisations 9 times per month, equating to 463.5 million monthly contacts – which costs brands an estimated £1.227 billion per month to answer, according to new research.

Brits want to be their own boss: a quarter of UK adults have ambitions to start a business

October 12, 2018

With more than half a million new businesses being created across the country each year, Studio Graphene has commissioned an independent survey among over 2,000 UK adults to find out just how many people harbour ambitions to start their own company.

German ad spend trends: TV falls below 25% as digital soars ahead

October 12, 2018

TV ad spending in Germany dropped below 25% of total media spending last year for the first time since 2015,while digital increased to 32%, according to new data.

Bridging the digital skills shortage: How should businesses equip their employees?

October 11, 2018

Whilst Millennials and Generation Z expertly use digital technology – as, for the most part, it’s had a natural introduction into their lives – the older generation can often experience difficulties with unfamiliar workplace technology and software. Gavin White, Managing Director at Autotech Recruit, looks at how business owners can successfully bridge the skills gap.

ASOS expands into voice shopping with Google Assistant ‘fashionbot’

October 11, 2018

ASOS has teamed up with Google to let customers shop across popular categories using just their voice and the fashion retailers own bot guide ‘Enki’.

UK digital adspend rises 15% to £6.36bn

October 10, 2018

Digital advertisers spent a total of £6.36bn in the first half of 2018, an increase of 15% year on year, according to new figures.