Author: Editor
Brexit and digital marketing: What does a ‘no-deal’ mean for data?
A lot has been said about the impact of Brexit on British businesses, but what about the data and marketing industry specifically? New insight from the DMA gives a rundown on what Brexit and a no-deal could mean for our sector, as well as how companies can prepare for the worst case.
How millennials (and other demographics) are engaging with print v digital
Often there’s an assumption that older generations favour print while millennials gobble up anything digital. Is this accurate and, if so, how does it influence today’s marketing mix? Ellie Morley-Smith, marketing and communications manager at APS Group looks at how millennials are engaging with print versus digital.
Netflix tests adverts for its own shows on ‘binge watchers’
Video streaming giant Netflix is running adverts for its own content during buffering between shows.
Snapchat loses 2m more users (but beats sales estimates)
Snapchat lost 2 million daily active users compared with the previous quarter, but beat analyst expectations on revenue and earnings, approaching $300 million in revenue for the quarter.
Amazon sees record profits of $3bn (but shares fall on growth worries)
Amazon has announced a record profit for the last three months of nearly $3bn, but lower-than-expected revenue growth resulted in shares dropping 10% for the online retail giant.
Twitter profits beat expectations again (even as users fall)
Twitter has seen its profits and revenues rise as advertisers welcome efforts by the social network to cull spam accounts.