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Author: Editor

Will IoT and social overtake TV and radio for news consumption?

November 6, 2018

An increasing number of IT security professionals see future in IoT and social media for general opinion, general news and discussion on IT Security, according to new research.

Content, Mobile, News content, media, newspapers, security, technology

New AOP tool helps publishers verify cookie tracking tech compliance

November 6, 2018

The Association for Online Publishing (AOP) will be providing its members with a centralised pool of verified cookie data, via a single login, in collaboration with The Media Trust.

Ads, Content, News advertising, media, technology

World transport trends: Self-driving trucks to drive future freight

November 5, 2018

Technology and automation will define the future of road transport but significant obstacles stand in the way, such as trade wars and Brexit, according to new research.

Ads, Content Europe, global, India, security, technology

European advertising trends: AI adoption set to boom as brands look to get personal

November 5, 2018

European brands are turning to Artificial Intelligence (AI) as they battle to make sense of their data and deliver more relevant, personalised customer experiences, while staying on the right side of GDPR.

Ads advertising, analytics, brands, France, Germany

Germany lags behind in mobile payment usage

November 5, 2018

Proximity mobile payment uptake in Western Europe has been slow, largely due to the popularity of traditional payment methods like cash, credit cards and contactless credit cards.

E-commerce, Mobile agencies, Apple, apps, China, Europe

Facebook sorry for “white supremacists” user ad category

November 5, 2018

Facebook has apologised for people people to place advertisements on its platform that target “white supremacists” as an audience.

Social content, Facebook, media

US elections: Twitter shuts down 10,000 bot accounts ‘discouraging voting’

November 5, 2018

Twitter has deleted more than 10,000 bot accounts that it says tried to discourage Americans from voting in the midterm elections, often targeting people likely to vote for a Democrat candidate.

Ads, Regulation, Social, Viral media, Twitter

Most CIOs fear IoT performance problems could damage revenues

November 5, 2018

Over two-thirds of CIOs say IoT will become a major burden as IoT multiplies the complexity of enterprise cloud ecosystems, according to new research.

Ads, Content, News Australia, Brazil, China, France, Germany

Argos and John Lewis lists boost Christmas toy Google searches 760%

November 2, 2018

Big retailers are using top Christmas product lists to help supercharge their festive SEO strategies, according to new research.

E-commerce, Search brands, Christmas, content, digital marketing, Google

Singles Day: UK marketers missing a global opportunity

November 1, 2018

With China Single’s Day fast approaching, three quarters (74%) of UK marketers are missing out on global opportunities because of their ‘always-on’ marketing approach that doesn’t allow for regional focuses, according to new research.

Ads, E-commerce brands, China, demographics, Europe, global
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