Right to reply: Consumers to foot €10bn cost of new EU digital legislation?
The IMRG has warned that the current draft of Europe’s Consumer Rights Directive could undermine protection for users of digital services.
Author: Editor
Census ‘Jedis’: The dark side of census data or a useful insight?
As we return the 2011 census forms even the most bizarre responses will help provide greater insight in to customer behaviours says Callcredit Information Group, the consumer insight specialist.
Nealy half of Brits click away from small businesses due to poor website
A total of 46 per cent of British consumers have cancelled plans to spend with a small business after finding a poor quality website, according to research released today by 1&1 Internet Ltd, www.1and1.co.uk, a global leader amongst web hosts.
Lastminute campaign positions brand as ‘more than an online travel retailer’
Lastminute.com is launching a new, pan-European marketing campaign to position the brand as the ultimate online leisure, entertainment and travel retailer.
Capablue joins YouView Industry Advisory Group
Connected TV and VoD agency Capablue has joined YouView’s technology and service providers’ core advisory group, to offer advice on the web TV’s development of technical processes and guidelines
1 in 4 ads are now on the Internet- IAB
A quarter of all advertising spent is now on the Internet, growing 12.8% in 2010 to reach a new milestone of £4,097m, according to the bi-annual advertising spend study from the Internet Advertising Bureau (IAB) and PwC.
News Corp to sell MySpace to music site?
News Corp. is in preliminary talks to hand over control of Myspace to online music website Vevo.com, according to a news report.
Blackberry and M&S first to sign to AOL’s ‘Project Devil’ display ad format
AOL UK has launched its new Project Devil display advertising format, with RIM promoting their new BlackBerry TorchM and M&S, advertising their summer fashion range on a three paneled creative canvas.
Blackberry and M&S first to sign to AOL’s ‘Project Devil’ display ad format
AOL UK has launched its new Project Devil display advertising format, with RIM promoting their new BlackBerry TorchM and M&S, advertising their summer fashion range on a three paneled creative canvas.
Right to reply: UK’s soaring mobile ad spend still doesn’t match consumption levels
Last week, the IAB has today announced the findings of its third annual mobile ad spend study. Conducted in conjunction with PWC, the study revealed phenomenal year on year growth of 116% with over £83 million spent on mobile advertising in 2010. In this article, Paul Childs, COO at Adfonic, explains why most brands, ad … [Read more…]