Spotify set for $4bn funding boost?
Spotify is embarking on a new funding round that would value the online music streaming service at up to $4bn, according to a new report.
Author: Editor
Amazon to sell ads on Kindle Fire home screen?
Amazon is considering selling ads on its new Kindlie Fire tablet homescreen, according to a newspaper report.
IKEA tests Pinterest to promote new collection in UK
IKEA UK has begun a new email and social media campaign that utilises Pinterest to promote its new Indian-inspired ‘True Blue’ collection.
Yahoo finally sells $7.1bn stake in Chinese web giant Alibaba
Yahoo has finally reached an agreement with Alibaba Group for a phased sell off of its stake in China’s biggest internet group, following years of negotiation.
India- Mobile web to overtake fixed line this year
The use of the mobile Web is set to overtake fixed-line Internet in India by the end of the year, as the country’s mobile revolution continues at full speed, according to new data.
Top 5 tips: Making the most of market data
Following an event which distilled the thoughts of advertisers, agencies, publishers and technology providers from across the world of online, this report from Criteo exposes the myths behind big data.
WPP first western ad firm to invest in Myanmar
Ad giant WPP has become the first foreign advertising group to invest in Myanmar (formerly known as Burma) since Western sanctions were lifted.
Hub Digital Networks launches for digital out-of-home sector
Hub Digital Networks has launched this month, set up to link advertisers and agencies with digital out of home (DOOH) media network owners.
Was General Motors getting Facebook marketing wrong? Ford thinks so
Last week, General Motors pulled all of its $10 ad budget from Facebook citing the ‘ineffectiveness of paid ads.’ But some analysts, and rival car-maker Ford, have been quick to jump to the social network’s defence, implying that GM wasn’t getting the most it could from the platform.
Top 12 countries in terms of Facebook reach
More than two out of three Americans that were active online visited Facebook during March 2012, equalling roughly 152 million unique US visitors, according to new research.