Wikipedia shuts Russian site in government protest
Wikipedia has shut down its Russian-language site for 24 hours to protest against a Bill that would give the Russian government sweeping powers to blacklist certain sites.
Author: Editor
Advertisers ‘shifting spend from Facebook to rest of web’
More agencies and brands are shifting their attention from Facebook towards “the rest of the Web”, with the numbers planning on decreasing their Facebook spend are five times higher today than they were pre-IPO, according to the results of a new survey.
Facebook planning new mobile ad technology?
Facebook is planning to release a new type of mobile advertising system that will be targeted to the types of apps that customers use on their handheld devices, according to a news report.
‘Cheap holidays’ most searched travel term online
‘Cheap holidays” is the most common key phrase used by travellers looking for holidays online, showing that cost is an increasingly important factor for holidaymakers, according to new research.
Case study: 4Music mixes video, search and social media to boost reach
Launched in August 2008, 4Music is the most watched music channel in the UK. It is free to air, and part of the Box TV music channel portfolio. This case study shows how the a multi-layered digital campaign was used to elevate the brand and increase the value of 4Music.com to its advertisers.
Facebook closes down Face.com… less than a month after buying it
Facebook has closed down Face.com, the facial recognition app it bought last month for $60m, removing it from the iPhone app store in the process.
Twitter boosts search with auto-correct tool
Twitter has added a two new search capabilities, with spelling correct and enhanced people finding tools.
Top Euro 2012 brands for social media buzz- Adidas takes the prize
Adidas has topped the Euro 2012 sponsorship scoreboard by driving the greatest volume of social media discussion of its sponsorship during the group stage, according to new research looking at the impact of brands on social media sporting conversations.
How to measure Facebook and Twitter ROI (Infographic)
As more brands flock to social media platforms such as Facebook and Twitter to reach consumers, how can marketers measure the impact of their campaigns? This infographic from InventHelp shows how Google Analytics Assisted Conversions can be used to correlate social media traffic with sales, as well as showing some success stories from brands.
Nielsen buys online ad measurement firm
Nielsen has acquired technology firm Vizu, which enables marketers to access and optimise online advertising effectiveness, in a bid to bolster its campaign measurement offerings.