Social recommendations and brand websites are more trusted than advertising, yet ad dollars continue to rise globally. Randall Beard, Global Head of Advertiser Solutions at Nielsen looks at paid, owned and earned media and asks if trust in advertising matters? And if so, can we even do anything about it?
Twitter has updated its profile pages with Facebook-style header photos, as the micro-blogging firm looks to broaden its multi-platform functions, across the web, mobiles and tablets.
FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand.
FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand.
Google has bought Nik Software, maker of the popular Snapseed photo editing and sharing app, for an undisclosed sum.
Viacom has unveiled plans to launch District MTV, a new site in the UK, Italy, France, Germany and Spain, offering brands a new platform to connect with music and fashion fans.
Visits to major search engines in the UK fell for the first time this year, with sports terms such as BBC Sport proving more popular than Olympic specific search keywords, according to new data.
Paid-for reviews, ‘likes’ and ratings is becoming commonplace on social media and review sites, and will account for 10%-15% of all the reviews by 2014, according to a new report by Gartner.
Topshop attracted more than 2 million people to its live streamed fashion show at London Fashion Week on Sunday, with the retailer claiming to sell out of some lines during the broadcast.
In a UK first, Marie Claire is inserting a video ad on the pages of its October issue, set to play once a reader turns to page 35 and 35.