Editor, Author at Netimperative

The weirdest tech from Mobile World Congress

March 4, 2019

Among the latest phones and networks, Mobile World Congress is also a great place to discover some more unconventional uses of technology. Here, we round up 7 of the strangest inventions on display at this year’s event.

Mobile World Congress review: Foldable phones, tiny terabytes and Google Fi goes 5G

March 4, 2019

Mobile World Congress is one of the biggest tech events in the digital calendar, and this year was even bigger, with foldable phones, next-gen smartwatches and super-fast connectivity dominating the agenda. Taking place every 12 months in Barcelona, the gigantic tech show is a chance for new gadgets to be unveiled.

Millennials ‘more likely to advertise on traditional mediums than older generations’

March 4, 2019

Millennial-owned businesses are more likely advertise on both traditional and digital mediums, but the majority of small businesses value advertising, a new survey finds.

B2B ecommerce lagging behind B2C for customer experience

March 4, 2019

Poor eCommerce planning and execution will cost direct to consumer brands £304k in 2020

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report.

Global search trends: Wikipedia and YouTube dominate Google results

March 1, 2019

Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France, according to new research.

Buzzoole debuts fraud detection tool for Influencer Marketing

March 1, 2019

In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake followers and fake engagements or interactions.

Persado and Emarsys team up to offer AI-powered ad solutions

February 28, 2019

AI performance marketing firm Persado has struck a strategic partnership with Marketing platform Emarsys.

Time to ditch the demographics? Brands ‘must rethink targeting to embrace personalisation’

February 28, 2019

Targeting by a traditional demographic approach is no longer effective when the goal is serving relevant advertising and personalisation of experiences at scale, and a ‘perennial’ approach is now needed, according to a new report.

Video viral of the week: Google Assistant fixes films at the Oscars

February 28, 2019

The award for best ad during the Oscars went to Google, who’s one minute slot showed how Google Assistant could dramatically alter some iconic movie moments. See why it’s our video viral of the week below…

Analytics at the edge – Why IoT can’t end up the same as Big Data

February 28, 2019

Top marketing tips: Meeting the tests to get out of data lockdown

IoT has yet to deliver on its promises; if this is not one more technology doomed to disappear down the same path of failure as Big Data, IoT deployment needs a rethink. Peter Ruffley, Chairman at Zizo, outlines the value of an edge analytics model that delivers both context and actionable insight from IoT.