RadiumOne launches real-time hashtag targeting
Ad technology firm RadiumOne has launched a cross-platform hashtag targeting capabilities, enabling advertisers to instantly target and connect with customers who show real-time interest in their brand.
Author: Editor
Brands need to target consumers online ‘before they do their weekly shop’
A new survey indicates that brand marketers need to reach shoppers before the store as consumers actively seek promotions when planning their weekly shops.
Lotaris debuts commerce platform for Windows 8
Lotaris is launching the Early Release Programme for its new commerce platform for Windows 8 apps, called ‘Lotaris in-appCommerce for Windows 8’.
Digital media trends in 2012: The 10 biggest headlines of the year
As Google’s upcoming augmented reality glasses show, digital media is fast encroaching on every aspect of modern life. The pace of technological change has been phenomenal, and as technologies converge and media habits change, marketers need to adapt their budgets accordingly. As part of a 2012 review, Netimperative looks back at the 10 most popular … [Read more…]
Top Twitter trends of 2012- From Mars to the bottom of the ocean
Twitter has unveiled its top trends of 2012, featuring the first tweet from Mars Curiosity rover to James Cameron’s Tweet from the bottom of the ocean.
Gaming and app trends in 2012: The 10 biggest headlines of the year
From social media and maps to games and news updates, mobile and web apps are now fulfilling many of our day-to-day tasks in a faster and more convenient way than before. Reading the news, sending mail, reading and updating social networking sites like Twitter and Facebook, and downloading or streaming music and videos are things … [Read more…]
Facebook privacy: New controls over ‘who can see your stuff’
Facebook is to introduce new privacy controls next week letting users set their level of “frictionless sharing”, which has until now allowed apps such as Spotify or Yahoo! News to automatically post on the social network about users’ listening or reading habits.
Yahoo revamps webmail for smartphones and tablets
Yahoo has released the new version of its popular webmail service, as it looks to expand its reach on mobile devices.
TalkTalk expands into mobile market with £5 tarrifs
TalkTalk is expanding beyond its landline phone and broadband packages with a new mobile phone service in the UK.
Facebook marketing: Photos generate brands’ most engaging posts
Posting photos on Facebook greatly increases engagement for your posts, according to a new study looking into Facebook marketing for brands.