Amazon plans ‘personalised ads’ to compete with Google and Facebook
Amazon is set to launch personalised ads on its websites, including Kindle devices, based on the shopping habits of its 188m users, according to a news report.
Author: Editor
Guest comment: The evolution of recommendation engines and their future
With more and more consumer data online, recommendation engines are becoming big business. Stephan Noller, CEO of nugg.ad and IAB Europe Chair of the Policy Committee, looks at how predictive technologies have altered the way we browse the web, and the implications for ecommerce and beyond.
Channel 4 debuts ‘social login’ to boost personalisation
Channel 4 has introduced ‘social login’ technology on its website in a bid to improve personalisation for viewers and offer more targetting options for its advertisers.
Smartphone trends: Samsung ‘accounted for 1 in 3 smartphone shipments in 2012’
Samsung has continued its phenomenal growth, shipping 63 million smartphones in Q4, while Apple sold a record 47.8 million iPhones, according to new research.
Right to reply: BB10 will not save RIM
Former smartphone king Research in Motion has lost its crown in recent years, usurped by Android and Apple. But can its much-hyped new Blackberry 10 turn around its fortunes? Jan Dawson, Chief Telecoms Analyst, Ovum, argues that RIM will get a boost but not salvation from BB10.
Apple targets business users with 128GB iPad
Apple has launched a 128GB version of its iPad, as the firm looks to rival Microsoft’s upcoming Surface Pro tablet designed for business users.
Video viral of the week: Kit Kat ‘dancing babies’ gets 1m views in a week
Nestlé has launched a new video campaign in India featuring dancing babies- seeding the ad on YouTube ahead of its first TV broadcast and getting 1.5m views in the process. See why it’s our viral video of the week below…
Cross platform messaging app PingMe gets revamp
RadiumOne has launched PingMe Messenger 2.0, a redesign of its cross-platform messaging app with over 3 million users.
Google+ overtakes Twitter as ‘world’s second biggest social network’
Google+ is now the second largest social network in the world in terms of monthly active users, overtaking Twitter for the first time, according to new data.
Facebook forced to email users over ‘faces in ads’ court case
Facebook has been forced to send emails to users that were used in some of its ads without permission, informing them they may be entitled up to $10 (£6.40) each in compensation.