Google to rate ISPs based on YouTube performance
Google is launching a new report that ranks internet service providers based on the quality of their YouTube video playback.
Author: Editor
Top tips: With big brands embracing Native Advertising, how do SMEs join the party?
Native advertising is set to dominate the content marketing landscape in 2014 as it emerges as a new and exciting way for businesses to revolutionise the way they advertise. Often involving large brands, agencies and publishers, native advertising is one of the most innovative advertising platforms for 2014 and has the potential to help brands … [Read more…]
Google pushes encyclopedia ‘Knowledge Graph’ higher in search results
Google has revamped its search results with deeper integration of Its new ‘knowledge Graph’ cards, offering encyclopedia-style facts and figures.
Most popular Vines of all time (video)
Vine was one of the big social success stories of last year, as Twitter applied its short-form formula to video with rather addictive results. As the app celebrates one year anniversary, the video highlights the most popular Vines of the past year, compressed into 10 minutes of oddly compulsive viewing for the low-attention span generation.
Asda first retailer to use PantoneLIVE for branding colours
Asda has become the first retailer to adopt the PantoneLIVE cloud-based service for consistent colour throughout its packaging workflow.
Affiliate marketing ‘drives rise in mobile commerce ‘
Rakuten LinkShare saw strong growth globally for the 2013 Christmas shopping season, with a 31% increase in same store sales over the previous year.
Digital Strategy Consulting is seeking a CRM expert
Netimperative’s partner company, Digital Strategy Consulting – a specialist digital consultancy helping agencies, brands, business services and governments find the right digital strategy for them – is seeking a CRM expert to take on as a part-time freelancer.
Google links ads to discounted taxi rides
Google has patented new technology that links online ads to free or discounted taxi rides, aimed at venues such as restaurants, theatres and shops.
Online advertising traffic data fraud – explanation and guidelines
If you’re a media planner using online advertising traffic data, you’ll know all about the challenges and the need for guidelines – so this simple explanation tells you more.
Internet ad spend up 32% globally- TV up just 4%
Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013, while TV rose just 4%, according to new global figures.