Case study: Samuel Adams puts mobile first for new beer brand
Beer brand Samuel Adams has put mobile at the centre of its latest ‘Cold Snap’ seasonal brew, using games, ads, Instagram, Spotify and Facebook to promote its launch.
Author: Editor
SLI Systems moves retailers off Google Commerce search
Last year, Google announced the end of the Google Commerce Search the spring of 2014. As the search platform, relied on by many retailers, approaches its deadline, SLI has launched a new service to help them migrate to its search and navigation service.
Yahoo to kill off mobile banners for native ads
Yahoo is ditching its mobile banner format, instead focusing on native ads on smartphones and tablets, as the portal looks to boost its mobile ad revenue through more engaging campaigns.
Super Bowl brands on Twitter: winners and losers revealed
Tweets in the U.S. about Sunday’s telecast of Super Bowl XLVIII on FOX reached a Unique Audience on Twitter of 15.3 million people, garnering a total of 1.8 billion Twitter TV impressions throughout the night. In this infographic, Nielsen SocialGuide looks at which brands generated the most buzz on Twitter during one of the biggest … [Read more…]
DG Media Mind rebrands to focus on online only
Marketing technology firm DG Media Mind is rebranding to Sizmek, following the sale of DG’s TV distribution assets to Extreme Reach for $485 million, in a move that will see the firm focus on its online ad management platform.
Bitcoin and the future of digital money (infographic)
With the rise of Bitcoin, virtual currencies are starting to be taken seriously (or at least being seen as a threat) by the financial industry. Since its launch in 2009 the value of the currency in circulation has now risen to $10 billion. This infographic from communications agency Clarity, looks at the 6 biggest virtual … [Read more…]
Social search tips: Why doesn’t Google have a special index for popular Facebook and Twitter posts?
The secrets to Google’s page ranking algorthyms have always remained a tightly guarged (and ever-changing) secret. But recently, Matt Cutts of Google took to YouTube to explain how Google handles social media posts on its search rankings.
Top tips: Using consumer app use to drive marketing tactics
Bryan Brown, Vice President Product Strategy at Silverpop, discusses how marketers can benefit from integrating consumer mobile app activity
Case study: Hobgoblin uses Twitter and Google Maps to connect drinkers around the globe
Bottled ale maker Hobgoblin has launched a Twitter and Google Maps mash-up to connect beer aficionados around the world.
Analytics case study: Klarna uses ‘cookieless tracking to boost targeting
In-store payment solutions firm Klarna founsd that its cookie-based tracking system was increasingly being blocked by browsers. This case study looks at how the firm used iframe tracking to overcome the problem, usiong Google Analytics and partner Outfox.