InMobi debuts interactive video ad platform
InMobi has launched multiple video ad formats designed to create interactive ads that it clsaims can increase engagement by five times.
Author: Editor
60% of all web traffic ‘not human’
Nearly two thirds (61.5%) of all web traffic around the world comes from bots- both good and bad- according to new research.
Most digital marketers expect a “single view of the customer” by 2016 (infographic)
As marketing remains rather fragmented between online, print and TV, many in the industry are expecting technology to improve their understanding of each customer, according to new research.
Massive NTP hack – a sign of things to come?
This week saw one if the biggest cyber attacks in history, as hackers targeted an ‘unknown source’ with a flood of data capable of brining down vital web sevices.
Android gains 44% of mobile impression share- report
Android campaigns bought through Madison, Adfonic’s Demand-side Platform (DSP) were significantly more popular among advertisers than in Q3.
Two thirds of mobile media consumers use a second screen
Many mobile users across the globe are using their devices as a second screen while watching TV, according to new research.
UK mobile users ‘spend £200’ per year on their smartphones
New research released today has revealed how mobile shopping is taking off among UK consumers: four out of ten smartphone owners (42%) have bought something on their phones – and they spent an average of £199 over 2013.
An ode to Valentine’s Day (the online shopping version)
As online shoppers scramble to grab a suitable Valentine’s Day present, Rakuten’s Play.com, has commissioned a romantic poem written by spoken word poet Dan Simpson, Canterbury’s Laureate, whose poetry has featured on London Underground and on BBC Radio.
Six Nations rugby: England have the most fans on social media, but they’re also the quietest
England would top the Six Nations if it were based on social media performance, with Stuart Lancaster’s boys pushed to the top by the sheer size of their following- but they’re also the quietest, according to new research.
How many of Facebook’s ‘likes’ are still fake? (video)
Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests the problem continues for the social network- even when ads are paid for via official Facebook channels.