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Author: Editor

WhatsApp to add voice messaging ‘within months’

February 25, 2014

WhatsApp is planning to let users send and receive voice messages through its app for the first time, following its sale to Facebook last week for the huge price of $19bn.

Uncategorized Android, Facebook, Google, Microsoft, Spain

Nokia unveils its first Android smartphone

February 25, 2014

Nokia has revealed its first Android smartphone, the Nokia X, as the former mobile leader looks to expand its market share beyond Microsoft’s Windows platform.

Uncategorized Android, Asia Pacific, email, Europe, Google

Twitter revamps ad platform, ads cinema promotions

February 25, 2014

Twitter is rebranding its Ads API program on Twitter as the Twitter Marketing Platform Program, as part of a website revamp.

Uncategorized advertising, agencies, analytics, brands, content

Netflix tackles streaming speed issues with Comcast deal

February 25, 2014

Netflix has struck a deal with US internet service provider Comcast to ensure its videos are streamed faster and more smoothly.

Uncategorized

3 major food brands turn to digital in cost cutting drive

February 25, 2014

A number of FMCG giants including Kraft, Kellogg and Mondelez International are cutting operational costs amid weak consumer spending- putting new investments in digital instead, according to a new report.

Uncategorized advertising, brands, digital marketing, FMCG, marketing

Right to reply: Tackling retailers reliance on ‘dumb discounting’

February 25, 2014

Over the weekend, the Institute of Promotional Marketing released new figures showing that retailers are still overly reliant on discounting strategies, with £40.4bn being spent price cut promotions per year (as against £14.4bn on value-added promotions). Gideon Lask, CEO and Founder of Buyapowa, tackles the problem of ‘dumb discounting’.

Uncategorized advertising, marketing, media, UK

Samsung ditches Android for Tizen with second smartwatch range

February 24, 2014

Samsung has showcased its second attempt at smartwatches, with two new versions of its Gear range, running on its own Tizen operating system rather than Android.

Uncategorized Android, Apple, apps, eBay, Google

Lovefilm Instant becomes Amazon Prime Instant Video

February 24, 2014

Amazon Prime and Lovefilm are to merge, creating a new Prime Instant Video service that combines movie streaming with the online retail firm’s next day delivery.

Uncategorized Amazon, apps, content, Germany, retail

Mozilla planning $25 smartphone

February 24, 2014

Mozilla has shown off a prototype for a $25 (£15) smartphones, aimed at the developing world.

Uncategorized global, smartphones

Online advertising revenues in New Zealand hits $400m

February 24, 2014

Online advertising spend in New Zealand surpassed $400 million in 2013, according to a report by the Interactive Advertising Bureau (IABNZ) and PwC.

Uncategorized advertising, content, global, government, media
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