Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to sway new product purchases than TV ads, according to new UK-based research.
Search engine optimisation (SEO) can seem a mysterious and complicated practice to the uninitiated- especially with the likes of Google constantly changing its algorithms. This Infographic from Freestyle Interactive offers a guide to best practice and common mistakes in SEO.
London commuters witnessed alien invasions, escaped tigers and giant tentacles emerging from a bus stop window, as part of this new video campaign from pepsi Max. See why its our video viral of the week below…
Last week, Inditex (the parent company of UK brand Zara and world’s biggest retailer) has suffered from weakening currencies across non-EU countries, turning minor profits year-on-year. Venda’s CEO, Eric Abensur, analyses the company’s move to take advantage of its most successful businesses by expanding both physical stores and moving eCommerce sites into international markets – … [Read more…]
Omega Pharma – Quick-Step (OPQS), the pro cycling team of the Manx Missile, Mark Cavendish, today announces a global partnership with digital advertising company, RadiumOne.
At this weeks TED technology conference, Google CEO Larry Page outlined his vison for the internet giant’s future, with robots, driverless cars, Wi-Fi balloons and hands free searches featuring in his plans.
As more consumers carry mobile devices wherever they go, high-tech brand manufacturers are investing heavily in wearable technology- such as Google’s Glass and Android Wear and Samsung’s Gear range of smartwatches. Online monitoring firm Nielsen examines the true potential for this new breed of devices- will we all be sporting web specs in the future … [Read more…]
LG and Motorola have unveiled the first smartwatches to run Google’s new operating system ‘Android Wear’.
With the recent launch of ‘Cloak, an app that lets users avoid people based on their ‘check-in’ locations on Instagram and Foursquare, are we witnessing a new hunger for online annonymity? William Webb from the Institution of Engineering and Technology (IET) looks at the rise of the ‘anti-social network’.
From Golden Arches to Mouse Ears, in an increasingly image-based society, logos can wield huge marketing power. This infographic from Finances Online looks at how logos can transcend cultural borders, and the vital role colour selection can make in establishing a brands relationship with a consumer.