One Comment

  1. I agree with Eric’s comments about Zara. Brands need the right blend of online and physical engagement with the customer base. Whilst mobile commerce is a fast growing sector, the experience of shopping, and the theatre and engagement it creates will never go away, so a blended investment in international expansion is essential.
    All too often, ecommerce vendors pedal the pure play ecommerce only route to international expansion, so it is refreshing to see a vendor in this space recognising the value of shops.

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