Dating app Tinder to open for ads ‘soon’
Tinder is set to include ads for the first time, as IAC’s popular dating app looks to capitalise on the boom in mobile matchmaking, according to a news report.
Author: Editor
7 marketing lessons for brands: The best (and worst) of Coca Cola, Apple and Walmart’s strategies
The rise and fall of key global brands are both a warning and a model to follow for marketers, according to a new report looking at the top 100 global brands.
AOL announces digital content line-up with James Franco and Ellen DeGeneres
AOL has announced a slate of original programming at its Digital Content NewFront in Brooklyn, featuring stars such as James Franco, Sarah Jessica Parker, Zoe Saldana, and Ellen DeGeneres.
Brand’s Twitter budgets on the rise in UK- report
Twitter budgets are on the up and marketers are becoming more conscious about ROI, using their time on Twitter to achieve clear business objectives and generate leads, according to SocialBro.
Top 10 must-read books for entrepreneurs (infographic)
Thinking about starting a business, or simply improving an existing one? Corporate and events agency TravelOutThere have complied a list of the 10 best books for budding entrepreneurs.
US digital audiences now a ‘multi-platform majority’
The most disruptive shift in the US digital media marketplace has been the shift from desktop to mobile platforms, according to new data from ComScore.
Snapchat debuts self-destructing video and instant messages
ShapChat has expanded from pictures into video and text messaging- taking on the likes of WhatsApp and WeChat.
Ad industry offers tracking opt out choice for consumers
The Digital Advertising Alliance is planning to offer a single-click “browser choice” option for consumers to opt out of some data tracking online, according to a news report.
Video viral of the week: ‘Most boring ad ever made’ gets exciting viewing figures
Forget dancing babies, star-studded ensembles and big budget action- this 45 minute video of a Leica Camera being polished has created quite a stir on the internet for being the most tedious ad ever created. See why it’s our video viral of the week below…
Viacom buys Channel 5 for £450m
Viacom, the US TV giant behind MTV and Nickelodeon, is to buy Channel 5 in a £450m deal that will net a huge profit for Richard Desmond.