Sizmek has launched a single tag solution for video campaigns across all screens, including desktop, smart phone, tablet and connected TV, giving advertisers a simplified process for managing multiscreen video campaigns.
Customer compalians on public social networks, blogs forums or brands pages can be devastating for brands. Richard Harrison, UK Managing Director of Reputation.com offers four key tips on managing negative reviews online.
Yahoo has self-destructing messaging app Blink for an undisclosed sum, as the firm looks to rival SnapChat and Facebook’s WhatsApp in the growing mobile messaging market.
With all the focus on digital have some more traditional channels become ‘novel’? Steve Abbott; Director; The British Consumer Index looks at the stats behind a recurring trend towards brands using traditional media to stand out from the digital crowd.
The European Court of Justice this week ruled in favour of the ‘right to be forgotten’ online. In a case against Google Spain, the court found that the search engine must grant access to and delete “inadequate, irrelevant or no longer relevant, or excessive” data when users request so. Hannes Swoboda, president of the Socialists … [Read more…]
This week the European Court of Justice ruled that an internet search engine is (albeit indirectly) required to remove links to inaccurate or irrelevant search results. Luca Schiovani, analyst at Ovum argues that the move could be a step backwards for the industry.
Recruitment site Indeed.com has launched its first-ever global brand campaign with an initial multi-million pound roll out in the UK, using its own job search platform for a global casting call sourcing professionals from all over the world to make TV commercial.
Consumer confidence around the world ended on a flat note in 2013, but signs of a brighter sentiment were right around the corner, according to new data from Nielsen.
A European court has ruled that Google must change some search results at the request of ordinary people when they show links to outdated, irrelevant information, in an important test of the so-called “right to be forgotten” on the web.
To tap into the trend for ‘newsjacking’- real time marketing based around live moments- Twitter has launched a new planner tool that lets advertisers buy promoted tweets based on upcoming events.