Marriott offers loyalty points for social shares
Hotel chain Marriott Rewards has launched a PlusPoints program that rewards loyalty program members 250 points for each Facebook ‘like’ or Twitter ‘follow’.
Author: Editor
Apple plans smart home platform
Apple is expanding its presence in the growing ‘internet of things’ market with a new software platform that could turn the iPhone into a remote control for lights, security systems and other household appliances, according to a news report.
Apps ‘boost worker productivity 34%’
Mobile apps can boost UK worker productivity by more than 34%, while 9 in 10 users say work apps changed their behaviour as a business professional, according to research from salesforce.com.
Tablet ads ‘get 40 times higher click through rate than desktop’
The average CTR (Click Through Rate) for a tablet ad is almost 40 times greater than on desktop, at 0.79 per cent, while consumers spend an average of seven seconds with tablet ads, according to a new report.
The changing face of the UK consumer – emerging social trends and what brands need to know
There’s no mistaking that the United Kingdom has been undergone somewhat of a transformation; new groups of consumers continue to emerge, and old ones change and evolve with time. Understanding the nuances and habits of consumers has never been more important for marketers to be able to create the right campaigns to engage their key … [Read more…]
Top US grocery brands: Is consumer choice myth?
In the US, 33 food categories are dominated by just four big brands. This infographic, from Finances Online, looks at the major players and why consumer choice isn’t as varied as you might think…
Google revamps Panda search formula: Winners and losers revealed
This week Google has rolled out its latest Panda 4.0 update designed to drive down low-quality content from its search rankings- with eBay seemingly losing out heavily from the new algorithm, according to new research.
Facebook takes on Shazam with audio recognition tool
Facebook has updated mobile apps with a new ‘Shazam-style’ tool that can identify songs and television shows.
4 in 5 UK advertisers ‘at the mercy of bot traffic’
Nearly four in five (78%) of UK advertisers have no insight into how many of their ad impressions could be fraudulent, despite admitting that traffic generated by bots is costing them money.
Social media support ‘growing for Scottish Independence’
Scottish nationals calling for a ‘yes’ in the upcoming referendum on independence dominate online sentiment with the official hashtag, #indyref, according to new data.