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Author: Editor

Viral of the week: Tampon ad throws most awkward party ever (and gets 25 million views)

July 8, 2014

Who knew a party to celebrate a girl’s first period could be so much fun? This taboo-breaking ad from tampon subscription service HelloFlo has taken the web by storm. See why it’s our video viral of the week below…

Uncategorized, Video Facebook, games, media, YouTube

Peugot drives crowdsourced social media campaign

July 8, 2014

Peugeot UK appointed 33Seconds to undertake the management of its social media strategy in March. Following the Goodwood Festival of Speed, the company has created a crowdsourced short film documenting its 208 T16 Pikes Peak car using original video content filmed by fans at the event and stitched it altogether.

Uncategorized content, Facebook, media, smartphones, sport

YouTube shames ISPs for poor streaming perfomance

July 8, 2014

Google is following Netflix’ strategy by introducing a new pop-up bar on YouTube that warns users if their videos fail to stream smoothly- reminding them that they should blame their ISPs rather than the video sharing site.

Uncategorized, Video Google, government, technology, YouTube

Instagram case study: Levi’s gets 24% brand recall with frequency capping

July 8, 2014

Due to its popularity with the younger generation, Levi’s turned to Instagram to boost its appeal. This case study shows how the jeans brand reached 7.4 million people in the U.S. across a nine-day period, targeting people aged 18-34.

Uncategorized images

UAE mobile trends: Smartphones owned by 77% of population

July 8, 2014

With 77 percent smartphone penetration, UAE has easily one of the highest smartphone penetration rates in the MENAP (Middle East, North Africa and Pakistan) region, according to new research.

Uncategorized Apple, brands, global, Samsung, smartphones

New Zealand ecommerce trends: More than half now shop online

July 8, 2014

New Zealanders have well and truly embraced internet shopping. There are now 1.9 million New Zealanders shopping online, 56 percent of the total population, according to new research.

Uncategorized Australia, ecommerce, Entertainment, global, Travel

VisualDNA links image-led analytics with Google AdWords

July 8, 2014

Visual data analytics company VisualDNA has integrated with the Google Adwords platform.

Search, Uncategorized analytics, brands, Google, marketing

Google’s ‘forgotten’ articles return as censorship row rumbles on

July 7, 2014

Google has responded to criticisms over their early implementation of the “right to be forgotten” ruling after various complaints.

Uncategorized BBC, email, Europe, Google, Privacy

Top tips: What the World Cup can teach us about real-time marketing

July 7, 2014

With football mania in full swing, Patrick Wyatt, VP, Product at Criteo has uncovered some statistics that highlight the changes in online buying behaviour during world cup matches. During the recent England v Uruguay match, online sales soared in the three hours leading up to the match but then dropped by 15% once the game … [Read more…]

Uncategorized advertising, brands, marketing

AVG urges new data laws for Internet of Things

July 7, 2014

AVG has urged legislators to devise a plan that stops data gathering firms from spying on children by placing limits on how much can be collected from portable devices.

Uncategorized Privacy, security, UK
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