Editor, Author at Netimperative

IT skills gap: The 6 types of tech workers

May 2, 2019

Two-thirds of tech workers would leave their jobs over poor work-life balance, according to new research looking into six tech ‘personalities’ in the workplace to help address the IT skills gap.

SEOmonitor launches free keyword insights tool

May 2, 2019

A new SEO research tool has been launched, allowing digital marketers to gain in-depth keyword insights for free.

Guest comment: SporTech For Good?

May 1, 2019

Can technology spot a future sporting great better than a traditional talent scout? WeSportUs Founder and former French track and field champion Latif Adéothy explains how a social network could level the sports playing field.

Avengers snaps away movie competition on social media

May 1, 2019

Following Avengers: End Game’s box office smash opening weekend, new data from Socialbakers has found that the film has also smashed the competition on social media.

Government unveils new cybersecurity laws for IoT devices

May 1, 2019

The UK government is introducing new laws to ensure connected devices are better protected from cyber attacks.

Facebook F8 round-up: new dating, shopping and group chat features

May 1, 2019

Facebook used its annual F8 conference to announce its biggest redesign in a decade, including more emphasis on private chat groups, a ‘secret crush’ dating feature and new shopping tools for WhatsApp and Instagram.

Euronews hires Sublime for programmatic private marketplace

May 1, 2019

Programmatic ad marketplace Sublime has announced its partnership with Euronews, which will allow the premium publisher to build its own programmatic private marketplace (PMP).

Instagram trends: Influencer use of #ad ‘has more than doubled in a year’

May 1, 2019

The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.

Live and Breathe teams up with The Virtual Influencer Agency

April 30, 2019

Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.

Shopify ties with Snapchat to integrate ecommerce ads

April 30, 2019

Ecommerce platform Shopify has struck a partnership with Snapchat which will allow merchants to create and manage Snapchat Ads directly from the Shopify platform.