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Author: Editor

Which TV dramas generate most word of mouth? Lucan gets most social buzz

October 1, 2014

The show Lucan on newly launched ‘ITV Encore’ was the biggest generator of word-of-mouth buzz on UK TV in the past 3 months, according to new research.

Uncategorized advertising, brands, media, UK

PayPal to split from eBay in 2015 floatation

September 30, 2014

eBay is planning to split off its payments system PayPal into a separate company next year, amid claims they are holding each other back.

Uncategorized, Video Apple, eBay, global, technology

New investor urges Yahoo to buy AOL

September 30, 2014

Yahoo and AOL have been urged to merge by an activist investor, presenting an interesting potential tie up between two troubled internet giants.

Uncategorized AOL, Google, Japan, Yahoo

Asda’s YouTube shopping channel gets 2m views

September 30, 2014

Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels.

Uncategorized brands, content, media, UK, YouTube

Fastest growing ecommerce items: Motor products, computer equipment and eBooks

September 30, 2014

British consumers’ intent to buy motor-related products, computer equipment and eBooks online has tripled since 2011 – according to a new study by Nielsen, a leading global provider of insights into what consumers watch and buy.

Uncategorized apps, ecommerce, global, media, security

Dailymotion debuts global premium video exchange

September 30, 2014

YouTube rival Dailymotion has expanded into private programmatic ad trading arena with the launch of a global, premium video exchange.

Uncategorized advertising, agencies, content, global, UK

AOL expands programmatic video ads with Publicis

September 30, 2014

Publicis Groupe and AOL are expanding their partnership on multichannel marketing efforts struck in 2013 to include programmatic video and linear TV.

Uncategorized advertising, agencies, AOL, content, global

Kenshoo incorporates new Facebook Atlas platform to boost search ads

September 30, 2014

Facebook’s new web-wide ad platform Atlas has partnered with Kenshoo to provide marketers with accurate reporting and optimisation for search campaigns by combining Atlas’ tracking with Kenshoo’s campaign management solutions.

Search, Uncategorized Facebook, marketing, technology

Facebook ads will now follow users around the web

September 29, 2014

Facebook ads have started appearing on other sites based on each user’s behaviour, as the social network looks to rival Google with a new level of targeting for brands.

Uncategorized advertising, brands, Facebook, Google, Microsoft

Is social shopping over-hyped? New report casts doubt on Facebook effect

September 29, 2014

There is a growing importance of digital consumer engagement, but a new report casts doubt over role of social media in shopper journeys

Uncategorized Apple, apps, Australia, brands, Brazil
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