Which TV dramas generate most word of mouth? Lucan gets most social buzz
The show Lucan on newly launched ‘ITV Encore’ was the biggest generator of word-of-mouth buzz on UK TV in the past 3 months, according to new research.
The show Lucan on newly launched ‘ITV Encore’ was the biggest generator of word-of-mouth buzz on UK TV in the past 3 months, according to new research.
eBay is planning to split off its payments system PayPal into a separate company next year, amid claims they are holding each other back.
Yahoo and AOL have been urged to merge by an activist investor, presenting an interesting potential tie up between two troubled internet giants.
Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels.
British consumers’ intent to buy motor-related products, computer equipment and eBooks online has tripled since 2011 – according to a new study by Nielsen, a leading global provider of insights into what consumers watch and buy.
YouTube rival Dailymotion has expanded into private programmatic ad trading arena with the launch of a global, premium video exchange.
Publicis Groupe and AOL are expanding their partnership on multichannel marketing efforts struck in 2013 to include programmatic video and linear TV.
Facebook’s new web-wide ad platform Atlas has partnered with Kenshoo to provide marketers with accurate reporting and optimisation for search campaigns by combining Atlas’ tracking with Kenshoo’s campaign management solutions.
Facebook ads have started appearing on other sites based on each user’s behaviour, as the social network looks to rival Google with a new level of targeting for brands.
There is a growing importance of digital consumer engagement, but a new report casts doubt over role of social media in shopper journeys