Some of the UKs biggest shopping centres are home to major digital innovations, incorporating smartphones, smartwatches and beacons to guide shoppers around store, according to a new in-depth report.
Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research.
Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google.
Many eyebrows were raised when Facebook bought WhatsApp for $19bn back in February. But closing the deal this week has seen the chat app’s value rise even further to $22bn.
Microsoft has revealed a prototype gaming system that turns any room into an interactive, augmented reality display.
Brands should consider the diversity of U.S. mobile users in digital campaigns, as 58% of Hispanics and African Americans owning smartphones versus 52% of Caucasians and Asians, according to new research.
Samsung’s profits have fallen dramatically in the third quarter as cheap Chinese brands eat into its market, as the worlds leading smartphone maker struggles to maintain its dominance amid growing completion from the likes of Apple, Xiaomi and Lenovo.
With Amazon poised to launch a major contender to AdWords, it’s ironic that the ecommerce giant is actually the biggest spender on Google’s online ad platform, according to new research.
BuzzFeed has added a “Love it? Buy it!” button next to a vintage hairstyle post from L’Oreal USA letting readers buy the cosmetics being featured, as the publisher looks to expand its ad options to capaitalise on its soaring popularity.
The average UK shopper now uses four different grocery shops on average each month and more of them are visiting two or more stores on the same trip, as savvy shopping tactics such as online shopping and coupon saving have become the norm, according to new research.