Argos shakes up image with £10bn rebrand campaign with focus on digital
Argos has invested over £10m in a rebrand campaign to “get people to sit up and take notice”, showcasing the retailer’s transformation into a digital shopping experience.
Author: Editor
Reddit buys popular browser app Alien Blue
Reddit has bought Alien Blue, a popular iPhone app that many iOS users use to browse the social news site on their mobile devices.
Google reveals Android Lolipop and Nexus 6
Google has revealed its latest line-up of Android mobiles and software, as the internet giant aims to attract a wider range of consumers away from rivals Apple and Microsoft.
Google sells best YouTube channels to UK advertisers with ‘Preferred’ format
Google has launched its ‘Preferred’ platform in UK, taking the top 5% of channels on YouTube and selling them to advertisers.
The rise of the connected car: Internet becoming a ‘must have’ feature?
Nearly two in five (39%) of US car buyers will consider internet connection as a key feature for their next automotive purchase, according to new research from Nielsen.
Native ads growing in popularity (but marketers struggle to define them)
There is widespread support for native advertising amongst marketers, despite confusion over definition, according to new research.
Third of teens meet social media ‘friends’ in real life
More than one in three teenagers have gone on to meet someone they first encountered online, according to a new survey by Radio One’s Newsbeat program.
Guest comment: The online opinion poll that could cost £13.2bn
Online surveys are at the heart of a lot of decision making these days particularly, as you would expect for on-line businesses. Many people assume that an on line survey is representative of the online population but the recent Scottish Referendum polls reveal that this is not necessarily the case. Steve Abbott, director at The … [Read more…]
Niume creates ‘instant social network’ around interests
A new social network called Niume has gone live, created for people frustrated with the limitations Facebook and Twitter by offering an instant audience for users content and solves the issue of noisy feeds.
Skype app lets users swap video messages
Skype has launched a video messaging app called Skype Qik, letting users swap short clips up to 42 seconds long via their mobiles.