Younger audiences ‘moving off Facebook’
Facebook is losing friends among teens and young adults, according to eMarketer’s report on UK digital users, which is set to be released later this month.
Author: Editor
Streaming ‘just a few years from overtaking global pay TV’
Streaming video users will reach 745 million customers around the world within five years, overtaking the declining global pay TV market, according to new research.
Winter Olympics: Which brands are getting the most social buzz?
As the PyeongChang Winter Olympics gets under way, new data from social media technology firm, Sprinklr looks at the social data from Twitter, Instagram public hashtags, Reddit, YouTube and Tumblr in real time.
Unilever threatens to pull Facebook and Google ads over brand safety fears
Unilever has warned that it could pull its advertising from digital platforms that have become a “swamp” of fake news, racism, sexism and extremism.
Shell creates global music video via Oath digital content deal
Digital content giant Oath has struck a global deal with Mediacom and Shell to take the energy brand’s “Make the Future” campaign into its next phase.
Amazon usurps Google and Apple as world’s most valuable brand
Amazon has overtaken Google and Apple to become the world’s most valuable brand after seeing its value increase by 42% last year.
Brits switch to mobile grocery shopping as prices rise
Four in five UK shoppers have noticed prices increase in the shops, with 45% of shoppers increasing their smartphone shopping usage, according to new research.
Six tech trends you need to know about in 2018
If January was anything to go by, 2018 promises to be an interesting year for technology. Yemi Olagbaiye, Head of Client Services, Softwire, provides a run-down of six tech trends everyone will know about this year.
Amazon to deliver Whole Foods groceries to Prime members
Amazon has started delivery Whole Foods groceries to Prime customers in the US, six months after the retail giant acquired the supermarket chain.
South Africans ‘best salespeople in the world’ ahead of USA and UK
South Africa has come top of a sales league table, converting 21.5% of all leads, ahead of Ireland New Zealand, Australia, according to a report looking at the best salespeople around the world.