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Author: Editor

Women in power index: UK 4th for female STEM graduates

March 27, 2018

Portugal, The United States and Latvia offer the best opportunities for women in tech, with an industry gender pay gap around 6-7% less than the overall average wage gap in each country, according to new research.

News Australia, France, Germany, global, Italy

Video competition to demonstrate crowd-sourced storytelling

March 27, 2018

Jukin Media and Creativepool have launched the first UGC-powered video competition, inviting creatives from all over Europe to use this incredible medium to create dynamic and refreshing social media campaigns for their favourite brands.

Content, Social, Video, Viral agencies, brands, content, Europe, media

Digital to account for 50% of US $197bn ad investment in 2018

March 26, 2018

The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.

Ads, Content, Mobile, News, Search, Social, Video advertising, content, local, media, retail

New ‘Predictive Basket’ speeds up online grocery shopping

March 26, 2018
Over half of ecommerce platfiorms 'won't be fit for purpose next year'
Over half of ecommerce platfiorms 'won't be fit for purpose next year'

FACT-Finder has launched a new tool that uses machine learning technology to cut online grocery shopping time by two-thirds for consumers and speed up the buying process for retailers.

E-commerce Search, technology, UK

Top bosses ‘rely on limited data’ to drive business change

March 26, 2018

Organisations ignore crucial sources of customer feedback, thus missing out on opportunities to meet customer expectations, according to new research.

Ads, Content analytics, marketing, media

Google debuts $300m news initiative with platform to manage subscriptions

March 23, 2018

Google has launched is a new platform designed to help publishers convert readers into subscribers.

Ads, Content, News analytics, France, Google, newspapers, Search

ASOS most visited ecommerce clothing site – but John Lewis is catching fast

March 23, 2018
ASOS profits jump 275% as lockdown drives fashion sales online
ASOS profits jump 275% as lockdown drives fashion sales online

Online fashion giant ASOS managed to hold pole position on the list of most-visited UK apparel ecommerce sites between August 2017 and February 2018, besting a number of high street retailers, according to new research.

E-commerce brands, ecommerce, global, UK

Snapchat goes local with ‘Radius Targeting’ for advertisers

March 22, 2018

Snapchat has launched a major update to its location targeting ad targeting, letting brands target Snap Ads and Filters around a specific location, such as a retail store, university, restaurant, airport, or concert.

Ads, Content, Mobile, Social brands, local, media, retail, Search

Delete Facebook” searches increase 423% in UK

March 22, 2018

As Facebook enters the spotlight for its accountability in the Cambridge Analytica data breach affecting 50million Facebook users, is the UK ready to “Unfriend” Facebook once and for all?

Regulation, Search, Social Facebook, Search, UK

Mobile user journey study: Product discovery a major barrier to sales

March 22, 2018

Weak mobile performance for brands is directly linked to poor product discovery, rather than mobile payments, according to a new study looking into the mobile user journey.

E-commerce, Mobile brands, ecommerce, retail, Search, technology
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