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Author: Editor

Google’s search algorithm updates of 2017 [INFOGRAPHIC]

April 4, 2018

From extra interstitials to ramped up meta descriptions, this infographic contains the major Google search algorithm updates of 2017.

Ads, Search advertising, content, ecommerce, Google, infographic

Google’s crackdown on Ads – Let’s just read between the lines here

April 4, 2018

Google’s new rules for mobile ads are now permanently enforced. Oli Gold, UK MD of YOC investigates how this ruling came about, what it means to advertisers and publishers and then where we go from here.

Ads, Search advertising, content, Facebook, Google, India

Snapchat allows 16 person video calls

April 4, 2018

Snapchat has launched a new feature that lets up to 16 people take part in a live chat together, using either video or just their voices.

Mobile, Social, Video video

Spotify saves millions with unusual stock market debut

April 4, 2018

Spotify listed on the stock market this week, with an unusual ‘direct listing’ that resulting in shares of the music streaming service being up 12.9% on their first day of trade on the New York Stock Exchange.

Content, Mobile, News Apple, Facebook, music, technology

LinkedIn launches video for Sponsored Content and Company Pages

April 4, 2018

LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network.

Ads, Social, Video advertising, content, global, marketing, media

Under Armour admits 150 million MyFitnessPal accounts breached

April 3, 2018

The personal details of around 150 million users of popular nutrition app MyFitnessPal, owned by sportswear brand Under Armour, have been accessed in a breach.

Mobile, Regulation email, security, Yahoo

April Fools’ round-up: Snapchat’s Russian bots, Brexit emojis and bankrupt Elon Musk

April 3, 2018

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure…

Ads, Content, E-commerce, Mobile, News, Search, Social, Video, Viral Amazon, Android, Australia, BBC, brands

Top 10 Brexit searches: ‘What is Brexit?’ remains number 1 since 2016

April 3, 2018

The UK is still searching for ‘What is Brexit’, one year on from activating Article 50 to start the process of leaving the European Union, according to new research.

Ads, News, Search UK

Video ad engagement rises in the UK

March 29, 2018

UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research.

Ads advertising, global, media, UK, video

Facebook updates privacy amid Cambridge Analytica scandal

March 29, 2018

Facebook has unveiled new tools to make it easier for users to see and access the data the social network holds on them, as the social media giant aims to regain trust after a backlash from users over the Cambridge Analytica data scandal.

News, Regulation, Social Facebook, media, Privacy, Search, security
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