With under a month to go until the deadline, Paul Fennemore, Senior Lecturer in Digital Marketing at Oxford Brooks University and C-Suite Level Customer Experience Consultant at Sitecore, provides three ways marketers can accelerate their action plan for GDPR.
Facebook is testing Reddit-style feature called “downvote” that lets users register a negative reaction to comments on the social networking, but it’s not quite the long-anticipated ‘dislike’ button that many have hoped for.
Almost a third of UK adults use health apps every week, with 21% doing so instead of visiting personal trainers or gyms, according to new research.
YouTube is now letting advertisers buy YouTube ads specifically for viewers watching on TV screens, in a bid to grab a larger share of traditional TV ad budgets as more people watch internet video on a TV screen.
L’Oréal has bought ModiFace, an augmented reality (AR) and artificial intelligence (AI) company, as the French beauty brand expands into technology.
Brands are showing increasing interest in buying search ads on Amazon, with spend growing nearly 3 times between the 3rd quarter of 2017 and the first quarter of 2018, according to new research.
Snap is launching a new version of its Spectacles camera-glasses with a better camera, the ability to take still images and water resistance.
The UK government is investing £300m in artificial intelligence research, in a bid to accelerate the sector’s growth and position the UK as a leader in the field.
Though digital consumption habits in Switzerland are high, ad spending patterns have not followed suit, according to new research.
Despite the fact that sales of groceries are growing at a much quicker rate online than they are in stores, online remains a very small part of the UK grocery market, according to Nielsen retail data released today.