Author: Editor
Retail trends: Keeping up with technology now top concern for shop owners
Keeping up with technological innovations is now the greatest challenge faced by retailers, according to new research.
Video viral of the week: Security team hack into family’s Alexa
As one of the most dominant smart devices on the market, do we really know what, and who, we’re welcoming into our homes when purchasing a secondhand Amazon Echo? In this video, online security experts vpnMentor investigated the accessibility of Amazon Echo by hacking into one unsuspecting family’s device – highlighting how easily it could … [Read more…]
Top tips: Why your marketing attribution approach probably needs an overhaul
The majority of marketing attribution approaches are in need of a revamp. Tiffany Carpenter, Head of Customer Intelligence, SAS UK & Ireland addresses the different approaches to marketing attribution and the need for breaking away from these traditional approaches through implementing predictive and prescriptive analytics.
Top ecommerce tips: Why focusing on product imagery will drive brand advocacy
Product can make or break a retailer – and if product display pictures are used correctly, they can be effective brand ambassadors. David Brint, CEO at imaging and workflow specialist SpinMe, offers three tips for creating a compelling and consistent imaging strategy to help customers make informed purchasing decisions.
Graduate vs. experience: The true cost of recruitment
Recruitment is an important part of any business and getting the balance between a higher paid experienced starter or the cost of training a graduate is crucial. New research looks into which candidates would be more beneficial to your company, highlighting resources such as training, and job expectancy in the IT and Media industry.