Top tips: Paid vs organic search- integration is key
When is comes to making your brand visible on search, paid search can complement natural search results, writes Chris Eagle, Marketing Director, Consumerchoices.co.uk.
When is comes to making your brand visible on search, paid search can complement natural search results, writes Chris Eagle, Marketing Director, Consumerchoices.co.uk.
AOL has acquired Pictela, a provider of an award-winning global technology platform for serving and distributing high- definition brand content across online advertising and social media.
Millions of web users are being asked to reset their passwords as concerns spread over a major hacking attack. Yahoo, Twitter and LinkedIn have asked users to change their details, days after gossip site Gawker was hacked.
UK high-street stores risk squandering consumer brand loyalty this Christmas through over reliance on money-off vouchers and heavy discounts, according to the 2010 Maximiles Loyalty Report.
Email marketing fim Responsys is partnering with Windows Live Hotmail from Microsoft to deliver the new experiences and benefits of Active Views email messages to consumers. The new platform technology addresses security concerns by allowing senders to run code securely in their email messages.
Twitter has raised $200m in a funding round that valued the micro-blogging site at $3.7bn, up sharply from the estimated $1bn last year.
Facebook has enhanced its face detection feature, with a new “tag suggestions” tool, helping users automatically tag friends across a series of photos.
Facebook has enhanced its face detection feature, with a new “tag suggestions” tool, helping users automatically tag friends across a series of photos.
Facebook has produced a map that displays friend connections around the world, with the UK and US among the most connected on the social network.
Simon Robinson, marketing and alliances director, Responsys, explains why priority inboxes are good news for marketing.