Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand’s digital strategy, according to new research.
Programmatic advertising firm RadiumOne has hired Toby Swire, formerly Online & Mobile Manager at ITV, as Regional Sales Manager to run their regional sales operation in the UK.
The UK and Denmark are the biggest web shoppers amongst EU countries, according to new research.
The demise of the newspaper industry has been a topic of debate in the media these last few years and it was widely thought that the blame lies with the internet. But a new American study that analyses the price of attention paid to advertisements shows that in fact the internet is far from responsible.
In 2013, the internet passed newspapers to become the world’s second-largest ad medium, behind TV, according to this chart from ZenithOptimedia.
UK mobile advertising revenue is forecast to overtake newspaper ad revenue in the UK in 2014 for the first time, according to new research.
Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013, while TV rose just 4%, according to new global figures.
Weather app AccuWeather is to launch a 24-hour weather channel in the third quarter of 2014.
There is 40% more online chat about the PS4 than about the Xbox One, according to research by social listening platform Synthesio.