Spotify buys two podcast giants
Spotify has bought two of the largest podcasting producers in the world, Gimlet Media and Anchor.
music
Budweiser goes green with 2019 Super Bowl ad
Budweiser has released its much-anticipated 2019 Super Bowl advert, ahead of the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.
Snoop Dogg becomes a shareholder in Klarna, transforms into ‘Smoooth Dogg’
Payment provider and bank, Klarna, has collaborated with rapper and global pop culture icon, Snoop Dogg, to bring Klarna’s concept of “smoooth” to the next level.
Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis
YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.
Sony launches ‘Instagrammable’ music pop up in New York
Sony has launched a tech-fuelled, highly-instagrammable destination in New York, where you can create a personalized song based on the beat of your heart.
Gen Z ‘motivated by job satisfaction more than money’
Generation Z are more motivated by job satisfaction and working for the social good than by money, according to new research.
Top 6 second ads on YouTube: Laughing Cow and Doritos tops list
YouTube has revealed its annual UK ‘Bumper ads’ leaderboard, which ranks the best six-second spots of the year.
The wrong man: Twitter recruits ‘John Lewis’ to star in Christmas campaign
Twitter UK has launched a Christmas TV ad featuring a man called John Lewis, who gets an avalanche of tweets each year mistaking his for the department store famous for its festive TV commercials.
Top chatbot tips: Is all AI created equal?
From chatbots to programmatic marketing, artificial intelligence is booming in marketing. But how do we define ‘AI’? And are there different levels and applications of machine learning technology? Ryan Lester, Director, Customer Engagement Technologies, LogMeIn explains the different types of AI capabilities that exist when it comes enabling customer service.
Spotify launches analytics platform for music publishers
Spotify has launched a new publishing analytics platform in beta, specifically for music publishers.