Mobile Ad Network InMobi gets $200m funding boost
Mobile ad network InMobi has raised $200m from Japanese telco.Softbank Corp. The investment represents one of the largest in the mobile Internet space till date.
India
Burberry increases digital marketing spend to 60%
Luxury fashion brand Burberry has increased its spending on digital marketing to 60% of its total marketing budget, three times the amount spent by the average company.
Hotwire launches PR-based affiliate network
Communications consultancy Hotwire has launched an enhanced global affiliate network incorporating Active PR (Middle East), East Side Consulting (Eastern Europe), Influencer PR (China), Nordic PR (The Nordics), Rice Communications (SE Asia) and Six Degrees PR (India).
UK riots: Blackberry hit by hackers after helping police
Blackberry phone maker Research in Motion is cooperating with UK police following the riots in UK, and is facing threats from a hacking group as a result.
Google runs first TV ads in India
Google is turning to TV advertising as it seeks to drive up awareness and usage of its products in India.
Global data: Are smartphones more popular with men or women?
As smartphones grow in popularity, how does their use compare with men and women around the world? This data from Nielsen looks at the smartphone use across the global youth market (15-24 year olds) by gender.
Firms opting for web conferencing over face-to-face meetings
Businesses across the globe will increasingly rely on web conferencing instead of traveling to meet face-to-face in a bid to cut costs in the aftermath of the recession, according to a new study.
Google offers virtual art gallery tours with Street View
Google has launched a new site that offers virtual tours using Street View technology, the ability to build private collections and ultra-high resolution images.
Hitwise case study: Celebrity ‘Digital Death’ campaign boosts traffic to kids charity 13-fold
The celebrity Digital Death campaign has leveraged the power of Facebook, YouTube and Twitter, the three most popular social forums online to raise money for the Keep a Child Alive Foundation, according to new research from Hitwise.
Google denies rumours of building Facebook rival ‘Google Me’
Google has denied building a social network to compete with Facebook, despite months of rumours that the internet giant was working on a new social platform ‘Google Me’.