Consumers are twice as likely to switch from iPhone to Android than vice-versa, as Google’s mobile operating system grows in popularity, according to a global survey conducted by GetJar.
Four in five consumers would not share Facebook ID with marketers, while 46% of companies admit to not using social media initiatives to maximum effect, according to a new study.
London based Just-Eat, the world’s largest takeaway ordering service, today announced the closure of a financing round of $48m co-led by two leading venture capitalists, Greylock Partners and Redpoint Ventures, with substantial support from existing investor Index Ventures.
Hot at its heels of an algorithm update to combat duplicate content last month, Google has followed up with “Panda”, another algorithm change that hits purveyors of “low quality content.” To avoid being slammed with little or no warning, search marketing firm Greenlight is urging businesses to take the necessary steps now to ensure their … [Read more…]
Online ad targeting firm Cognitive Match has boosted its team with i-level founder Andrew Walmsley joining its board in a non-executive capacity.
It must have seemed like a great idea: a natural disaster, a global outpouring of sympathy, a donation engine from the world’s largest software maker and a way of consumer support on the web translating straight into donations. But the nuances of social media can be subtle, and here’s what Microsoft are learning, fast…
Facebook has lured away another Google executive as it continues its march into major international markets.
Privalia has bought Dress for Less, one of Germany’s leading online clothing and apparel retailer, as the firm expands across Europe.
Google chief executive, Eric Schmidt, has described how South America is the search company’s fastest growing region.
The latest media property to rethink its Facebook strategy is American Idol, with the Fox flagship looking at using the social media pages as its core voting platform. Not so much visionary as more inescapable. The reality of reality TV is that consumers are tiring of premium rate phone lines and premium text as the … [Read more…]