Mobile gamers are more likely to conduct an in-app purchase when served a rewarded video ad, versus non-choice based advertising. Fernando Saiz, CMO at Tappx looks at how rewarded video ads drive in-games purchases.
Over half (52%) of British workers would invest in technology for their pets while they are at work, while 43% of Brits check on their furry friends several times a day whilst they are out of the office.
Brands selling everything from recipe books to video games are set to win big during this summer’s sports season, as major sporting events boost online traffic across a broad range of sites, according to new research.
England fans from the north-west are planning to spend a massive 1,840 hours – the most for any area in the country – communicating and posting photos via social media during the World Cup, according to new research.
With the World Cup in Russia is set to kick off next week, new analytics reveals that Spain vs. Portugal and Sweden vs. Germany are the most anticipated matches worldwide, as the marketing battle for consumer attention begins.