A sampling of only 22 brands revealed that websites offering pirated digital content and counterfeit goods generate more than 53 billion visits per year, according to a new study.
When it comes to online retail, images can make or break a sale. In this article, Rob Tarrant at Brandbank, discusses the difficulties faced by retailers and suppliers when updating product information and imagery on websites.
This month’s top trends in digital: EU ecommerce trading | SMEs lack SEO | Marketers still scared of social media | Engaging customers in-store | UK broadband plans | Alan Sugar’s Apprentice trends | Abandoned basket emails | Travel site usability | Hollow corporations lack comms skills | Mobile money in developing countries
Over one in five (85 %) of agencies and advertisers currently utilise audience targeting, with half set to increase their spend.
With Google’s Instant Preview here to stay, leading search marketing specialist and technology firm Greenlight, has 2011 pegged as “web design year”. Greenlight predicts Google and Bing will offer app search before the year is out, competition between the two to hot up and duplication filters to get even tougher as the search engines take … [Read more…]
A fifth of consumers (19%) are now playing social games online, according to a new report by Econsultancy which looks in detail at a sector now worth close to a billion dollars.
2011 looks set to be a tough year for marketers as the austerity measures set out in October’s spending review start to bite at the pockets of consumers. VAT increases, increased travel costs and job uncertainties can only mean one thing: marketers are going to need to work even harder at attracting, retaining and increasing … [Read more…]
Amid ongoing global financial uncertainty, the mobile media industry in 2010 once again proved itself to be a sector marked by sustained growth and innovation. MEF’s 7th Business Confidence Index Report in association with KPMG revealed that the industry expects to grow by 23% during 2011, demonstrating the continued robustness of this valuable segment of … [Read more…]
Adspend on mobile games will increase tenfold over the next five years, driven by the launch of advertising platforms on key app stores, according to a new report.
What does 2011 hold for mobile marketing? Mobile app store Getjar lists the top trends to look out for, including app store mergers, the rise of open source and the death of the URL.