Search marketing accounts for more than half of all global online advertising, and is forcast to take an even bigger slice of the market in four years time, according to a new report looking at the global internet ad industry.
Google has denied building a social network to compete with Facebook, despite months of rumours that the internet giant was working on a new social platform ‘Google Me’.
After a testing period in the USA, Google’s preview system, ‘Quick View’, has recently been popping up in the UK. When a search is conducted on Google, as well as being able to view the related search results, the searcher, whilst scrolling through each, is privy to a full miniature pop-up preview of the related … [Read more…]
Location-based media firm JiWire is running its first UK-based campaign from Hiscox, which will see the insurer advertising to people via wi-fi networks on both mobile and laptop devices.
Online classified site, Gumtree.com is working with online targeting firm AudienceScience to boost the relevance of its adverts.
Google is bringing its contextual AdSense ads to its AdMob platform, the mobile advertising technology it bought in 2009.
The BBC has announced plans to make its popular iPlayer online video platform available for International users, for a fee.
Nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter, up 22% on last year, according to new data.
There remain some significant challenges for brands, such as control and ROI, before they invest more heavily in social media, according to new research from the Internet Advertising Bureau – the trade association for digital advertising and ISBA, the Voice of British Advertisers.
Online retailers are very inconsistent with metrics for analysing profitability online – from their web site to specific products, customers and marketing activities, according to a new report.