Following the closure of file-sharing site Limewire, what does this mean for the music industry? Steve Purdham we7’s CEO, argues that now is a prime time to educate consumers and stamp out piracy.
Samsung Electronics has become the first UK advertiser to run display advertising on YouTube’s mobile site to promote its iPad rival, the Galaxy Tab.
More than 90% percent of the Spanish internet population use the web for search and social networking, according to new data.
Facebook has bought most of Drop.io, an online content-sharing service, for an undisclosed sum.
Despite its detractors, Apple’s iPad has lead the way in creating demand for tablet devices. Melita Shelley, head of user experience, Pod1, takes a look at what the future holds for what Steve Jobs calls ‘third category’ devices…
Advertising is beginning to pay off for Google’s YouTube, and it has now has served 500 million views of its paid Promoted Videos, a service it launched less than two years ago.
British interior designer Kelly Hoppen MBE has launched a ‘Home Style’ App for iPhone and iPod touch, available on the App Store.
This week’s movers and shakers in the digital marketing industry: Crunch | Nestle | SapientNitro | Yell | eModeration | Arena Media | eCircle | Moneydashboard | Two-Way Media | AudienceScience | Mulbaloo | Webcredible | ‘Hormone Horoscope | Shazam | NextiraOne | 7digital | NCR | Glam Media | Code Computerlove | OgilvyAction | … [Read more…]
Over the past twelve months, an ever larger piece of the UK’s advertising spend has moved to digital publishers. At the same time, increasinly sophisticated planning, trading and buying methods have emerged. Jay Stevens, Vice President and General Manager, International at the Rubicon Project, explains why the arrival of demand-side platforms (DSPs) is an important … [Read more…]
WPP has seen its revenues climb 12.2% during the third quarter of this year, with the advertising giant cautiously optimistic heading out of the global economic crisis.