YouTube is set to offer premium channels later this year, as Google looks to take on the likes on Hulu and Netflix in the paid video content sector, according to a news report.
4 in 5 customers ‘need support to complete online purchases’
Over 4 in 5 customers (83%) need some form of support during their online journey, and 59% of consumers would like more options in how they connect with brands, according to a new survey.
Press pause and reflect: how are changing TV viewing habits affecting advertisers?
As viewers switch to the web and mobile for their TV fix, advertisers are shifting their budgets accordingly. With video ads offering increasingly targeted and personalised campaigns are we seeing the disappearance of scheduled TV viewing? Kai Henniges, CEO of Viewster, a leading video on demand service, looking at changing TV habits and what they … [Read more…]
Mobile coupon use ‘to rise 50% in 2013’
The number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% on last year, a new report from Juniper Research has found.
Mobile coupon use 'to rise 50% in 2013'
The number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% on last year, a new report from Juniper Research has found.
Top tips: Can you tell if your attribution model is working when your customer calls?
Call tracking is used by top brands in the UK (TUI, British Gas and the like) which are also investing more marketing budget in attribution modelling. The issue is how they link the two. Ross Fobian, CEO and co-founder of ResponseTap, explains the issues and what can be done to fuse the two marketing practices.
Pinterest revamp aligns mobile and web tools
Pinterest has updated its website with improved navigation and bigger pins, as the social media scrapbook aims to build upon its huge growth last year.
Twitter’s 6-second video app ‘Vine’ sparks controversy
Swapping 140 characters for six seconds, Twitter has launched ‘Vine’ a video sharing app that lets users post up brief videos- with some risque results.
Twitter's 6-second video app ‘Vine’ sparks controversy
Swapping 140 characters for six seconds, Twitter has launched ‘Vine’ a video sharing app that lets users post up brief videos- with some risque results.
Amazon plans ‘personalised ads’ to compete with Google and Facebook
Amazon is set to launch personalised ads on its websites, including Kindle devices, based on the shopping habits of its 188m users, according to a news report.