Facebook ads are about to get even more personal, now telling marketers more about the people who pass by their businesses and whether those potential customers may have seen a brand’s ad on the platform.
The John Lewis Christmas ad has become something of a cultural landmark in the UK. With the latest version set to air on TV tomorrow morning, new data looks at the social media impact of the ads over the past 5 years.
With Facebook set to announce healthy revenues in their third quarter earnings call later today, new research from Global Web Index looks at one avenue that promises to be a key revenue stream for Facebook in the future – video.
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